Work Experience
Software Development Engineer II @NOVO
• Leading the development of Novo Invoice Premium, a customizable invoicing solution aimed at improving cash-flow visibility for SMBs. Designed and implemented auto-reconciliation and real-time payment tracking features to address over 50% of Zendesk tickets related to fund availability and payout confusion.
• Built and launched the Novo Credit Card web experience end-to-end with React & TypeScript, including card management, real-time transactions, and in-app support features which achieved a ~83% approval rate.
• Ensured keyboard accessibility and responsive design across all new internal tools, driving inclusivity and smoother mobile usability.
• Actively led web accessibility fixes and initiated security alert cleanups (Dependabot vulnerabilities and Sentry error monitoring), promoting long-term maintainability and improved stability.
Software Development Engineer L3 @NOVO
• Revamped the Zendesk widget, improving its average performance by 63.225%, enhancing support workflows and responsiveness.
• Enhanced the Admin Dashboard with UI/UX refinements and converted major modules to TypeScript, improving performance by 30% and delivering a clean, accessible interface without relying on formal design handoff.
• Developed the Novo Billing Dashboard from scratch, implementing detailed usage tracking, plan upgrades, and payments visibility.
UI Developer @ ANATTA
• Single-handedly developed the optimised website of Beeya Wellness & delivered the pixel-perfect product with smooth cross-country collaboration. Implemented accessibility best practices, resulting in WCAG-compliant design and enhanced user experience for all.
• Achieved pixel-perfect implementation of the Aventon website, ensuring a visually stunning and polished user experience.
• Executed a ground-up reimplementation of the MGemi codebase, introducing latest coding practices and advanced strategies to achieve significant enhancements in web performance, delivering faster page load times and an exceptional user experience.
Software Engineer @ ORISERVE
• Engineered different components & functionalities for different brands, including the implementation of an in-chat food ordering system for Air Arabia (UAE), Vi, and other clients.
• Created a multilingual chatbot for Ikea in Qatar, UAE, and Egypt, focusing on enhancing customer experience and driving up-sell and cross-sell opportunities. The chatbot implementation included contextual triggers, resulting in an impressive 8.75% increase in cart value.
• Led the end-to-end development and deployment of the highly successful omnichannel Royal Enfield Meteor chatbot, driving an outstanding increase in visitor to lead conversion from 5.31% to an impressive 33%. Additionally, drove the development of the Bajaj Auto chatbot, resulting in a remarkable increase in lead conversions by over 14 times.
• Revamped and deployed cutting-edge Conversational AdBots for Reliant Energy, revolutionizing the advertising landscape with personalized and interactive experiences that captivated users.
• Streamlined chatbot performance by optimizing bundle size and redesigning the workflow, resulting in swift loading times and an enhanced user experience.
• Implemented A/B experiments to boost the conversion rate by 5 points and reduce the churn rate by 17 points, driving increased customer retention.
• Constructed modules for efficient extraction of bot metrics, facilitating comprehensive reporting and analysis of key performance indicators.
• Crafted the Oriserve website using WordPress,ensuring an engaging and visually appealing online presence for the company.
Junior Software Engineer @ ORISERVE
Frontend Development Intern @ ORISERVE
GRADUATION
Jaypee Institute of Information Technology